SEMrush Keyword Research & Content. Research keywords in thematic subgroups and exclude irrelevant groups from your search. Ahrefs also has a larger keyword database, making it a good keyword research tool. Using such keywords. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. Organic Traffic Insights. Keyword Magic Tool. SEMRush does have a built in keyword difficulty score that you can see on any organic keyword report. SEMrush. SEMrush also allows you to buy additional keywords to track. The report type. This metric index is a percentage (1–100%). Additionally, title. It is paid for but gives you more access than what you could have paid for. How to Do Keyword Clustering. Semrush, on the other hand, offers accurate search volume metrics, which can help you identify high-volume keywords to target. Winner: Semrush. ”. Semrush also updates 7 million keywords in its database on a daily basis. Ranking highly in search results for the right keywords is one of the best things you can take to drastically improve your online visibility — and, by extension, your business’ profitability. Next, look at the “KD %” column. Ubersuggest. One of the best overall keyword research tools on the market. Pick the best keywords for your PPC campaigns and write copy that stands out. The “ New ” filter shows keywords that are now ranking within the top 100 organic results for a domain based on the chosen time period. Then, click “ Get content ideas . However, the scoring of each tool may differ. You’ll then see a list with thousands of keywords. With the free account, you can perform 10 searches per day. Click the ‘ View details ‘ button under the top organic keywords section to see all the ranking keywords of a website. It is designed to estimate how difficult it would. Cluster an Existing Keyword List. 2. In Semrush, keyword difficulty is represented by “KD%. Focus on long-tail keywords. You should’ve been working on something else hours ago and now the day is almost over. ”. Open Keyword Manager and click the “ + Create list ” button in the top-right corner. Bulk backlink analysis Historical Data Fresh Index: $49. Try organizing your positive and negative keywords in Semrush’s PPC Keyword Tool. Full keyword analysis with Ranking Keywords, Keyword Difficulty, Search Volume, and more. Second, SEMrush’s paid account is not capped with the amount of data they. Features Comparison. ”. On mobile, look for the magnifying glass in the top right corner of the homepage. Keyword difficulty calculation is based on a variety of factors such as the median number of referring domains pointing to the URLs that are ranking, the median ratio of dofollow/nofollow links. It’s important to understand what it takes to rank a keyword and this is known as keyword difficulty. The tools enable you to carry out a full keyword research workflow for organic and paid. Keyword difficulty index or KD% is a method of identifying important keywords and the effort required to rank based on those keywords. SEMRush Keyword Magic Tool. Mind the Keyword Difficulty — When measuring keyword difficulty, Semrush uses a scale of 0 to 100. While Ahrefs shows you keyword difficulty, search volume, CPC, and clicks for seed keywords, Semrush also shows you keyword trends and competitive density. The keyword difficulty metric of Semrush felt extremely deceptive at first glance. =COUNTIF (Category column in keyword data. Semrush and Ahrefs provide lots of valuable suggestions with their site audit features. And click the big yellow button: And install and the MozBar on your Chrome browser. This metric measures the competition level for a keyword on a scale from 0 to 100, with higher scores indicating higher difficulty. Find top SEO keywords with Semrush Keyword Research tools. That’s no small feat. What gives SEmrush an upper hand is its search intent data feature that tells if a particular keyword you are. , KD%) is a Semrush metric that estimates how hard it would be to conduct SEO and rank a website at the top of the organic search results for any particular keyword. Try the Semrush keyword toolkit for free. Semrushs Keyword Magic tool has an easy to use interface. Semrush. Here’s how to use it: Click “ Keyword Magic Tool ” from the left-hand navigation. The keyword difficulty score is a percentage from 0 to 100, and the higher the percentage, the more difficult Semrush predicts it would be to rank for. To find questions via the Keyword Magic Tool, simply enter your seed keyword (whole bean coffee) into the search bar and select the “questions” filter. Search volume is the average number of times a specific search query is entered on a search engine per month. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. By contrast, the Ahrefs keyword index tool only has access to 7. Site Audit. ACTIONS TO TAKE BY THE END OF STEP 3 👇🏼 What to do with SEMrush keyword difficulty. Next, you’ve to select the trial plan of Semrush. Ahrefs bases its keyword difficulty score (KD) on the number of inbound links from a given URL referenced on this keyword. For instance, branded keywords for Semrush. Semrush. Navigate to the “Search Reddit” bar at the top of the page. Keyword difficulty determines how difficult it is for a new website to outrank the existing ones. Value/Type. Semrush’s site audit tool is easier to use than Ahrefs and can automatically provide you with a simple list to follow. Top Websites. Global Volume: the combined total of the keyword’s monthly search volumes across all of our country databases. (10) Review the long-tail keywords from this report and look for any relevant topics to add to your list. Semrush’s Keyword Magic Tool enables you to generate keyword ideas based not only on traffic volume and difficulty but on user intent as well. These are high difficulty keywords that have very high. 5. Keyword Difficulty for SEO . These changes were made to make sure Semrush offers the best keyword research software possible. The standard API package from Semrush (available to purchase with a Business subscription) contains API calls for a number of popular Semrush reports. I recommend stacking Semrush’s and Ahrefs‘ keyword difficulty metrics to get a strong high-level overview of the competition. Average keyword difficulty (The keyword difficulty index from 1 to 100% shows you how difficult it would be to outrank your competitors in the Google organic top 20 for a given keyword)SEMrush utilizes a research-based approach for finding the optimal keywords. Research keywords in thematic subgroups and exclude irrelevant groups from your search. So, if you select only keywords with low difficulty scores, you have a greater chance of ranking for those terms. Clicks — shows the average monthly number of clicks on the search results for your target keyword. Bonus: Built-in Keyword Research with Semrush While not necessarily advanced per se, I would be remiss if I didn’t mention the ability to use Semrush to conduct keyword research directly within the Wix dashboard. The report type. So, SEMrush is a more universal toolset compared to Ahrefs. ”. Description. The keyword difficulty (KD) filter helps you figure out how challenging ranking for target keywords will be. ”. Run a highly detailed SEO analysis of your entire site. Keyword Difficulty Score – Both tools provide a keyword difficulty score to help users determine how difficult it is to rank for a particular keyword. This index has 9. Keyword Planner Competition. Discover the most accurate estimation based on a wide range of parameters, including keyword intent, available SERP features, and the analysis of your top-ranking rivals’ backlinks. Domain Overview (All databases) This report provides live or historical data on a domain’s keyword rankings in both organic and paid search in all regional databases. All in all, this section is yet another example of how useful and well-structured Semrush is. Discover High-Performing Keywords: Semrush provides access to a vast. It offers 40+ tools and reports to help companies with their digital marketing challenges. This tool gives you a lot of new keywords from which you can find the ones that are the most important for your brand. Hence, the Keyword Difficulty metric. type. Link Explorer Explore over 40 trillion links for powerful backlink data. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. Collect data for your target keywords with Semrush’s Keyword Overview tool. Semrush’s Keyword Magic Tool will give you both keyword ideas and the metrics mentioned above. 68. SEMrush has never been very accurate. The Keyword Overview (All databases) endpoint,. Plan your paid and search campaigns together. Ahrefs provides keyword difficulty scores that are more accurate compared to Semrush. Open the tool, enter a seed idea (a broad term related to your product or service), and click “ Search . What Is Keyword Intent & How to Align Keywords with User Needs Unlock the power of keyword intent and optimize your. This is where things start to get a little murky. The New and Improved Keyword Difficulty Metric. ”On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Now all that is left to do is populate the data summaries for each category using the formulas below as a guide: Column. Keyword research is so much fun that the hours can just slip by…until you see the time. Keyword Difficulty The Keyword Difficulty index (from 1 to 100%) indicates how tough it is to rank for your target keywords. Semrush’s keyword tools can help marketers identify the best keywords for their digital marketing strategies, create master lists that outline ongoing strategies, track real-time metrics for up to one thousand unique keywords at once, identify ways to rank for competitor keywords and discover the organic and advertising value of any keyword. For example, a keyword that generates a featured snippet is relatively more difficult, per Semrush. SEMrush Keyword Difficulty Tool; As an SEO specialist or digital marketing professional, you can easily use the SEMrush Keyword Difficulty Tool to identify the most relevant keywords for content planning and digital marketing. Search intent: the purpose of the user’s search query; From these metrics, the Wix user can choose up to five of the most suitable keywords for their website. Upon putting any keyword in it, you will be given. io. 1. Another powerful SEO tool that Semrush provides is the Keyword Difficulty Tool. Needless to say, the lower this is, the better. One of the most interesting is Click Potential – the likelihood that your keyword is clickable. The platform lets you conduct targeted keyword searches. In 2021, Semrush relaunched its Keyword Difficulty metric based on a formula that takes into account all vital parameters, ensures contextual balance, and finally provides the. Identify Your Content Pillar’s Topic and List Topics for Your Cluster Pages. Let’s start. Keyword Research with Semrush — it’s easy. Please pass your Oauth2 authorization token in the HTTP request. Only then can it rank the page for relevant search queries. Semrush gives you a 360-degree view of the keyword landscape, including the terms you’re already ranking for and new keywords to. SEMRush keyword tool has got you all. So unless your site has quite a bit of link authority already, it’s going to be next to impossible to rank for. This tool is super filterable and sortable by Keyword Difficulty, CPC, Competitive Density, SERP Features, and results,. Mention them in paid search. My aim is to get search traffic to that content without building links. Now, take this list of competitors and enter them into the fields on the Keyword Gap tool. 0125 per keyword) Free trial: Yes. ” (Note: “seguro de salud” is Spanish for “health insurance. ”. Another factor in Semrush’s favor is the accuracy of search volume data. Keyword difficulty (KD%) is a metric that measures the SEO effort it would take for your content to rank organically in the top 10 results on Google for a. Look for the “Keyword Overview” section and click on it. KD of a Keyword. Keyword Research. In my opinion, Semrush is a better tool for keyword research compared to SE Ranking. The Keyword Difficulty Index is a metric used to determine how difficult it is to rank for a specific keyword in search engine results. ” As with Keyword Magic Tool, you’ll find data about intent, volume, keyword difficulty, and SERP features. Keyword difficulty (KD%) is an estimated metric that tells you how difficult it is to rank organically for a specific keyword or phrase using SEO efforts. Social media marketing is the strategic use of platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) to promote a brand or connect with an audience. It also saves research as. 1. 9. The semrush difficulty index is divided into 3 zones. Keyword difficulty is essentially how difficult it will be to rank on the first page of Google for that term. On the flip side, this keyword has an SEO competition level of 57%. It offers the Keyword Magic Tool, which allows users to enter a target keyword and get a. Identify Strategic Photography Keywords. That’s less than half the reach of the KM tool. Available values: true - SemushBot will follow the “crawl-delay” directive in robots. The scale is not linear. Especially when it comes to low volume keywords, low competition keywords, and local keywords in smaller countries and regions, Semrush now provides a more consistent and accurate keyword difficulty than any other SEO tool. Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. There’s a free browser toolbar that makes evaluating keyword difficulty faster and easier: The MozBar. Wrapping up. Most keyword research tools will show you an estimate of how competitive a keyword is to rank for (largely based on the competition of the first page of Google). Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. Set the keyword type to Organic keywords and then hit the green “Compare” to generate a table that has every keyword that your competitors have organic rankings on search results for. SEMrush starts at $99. SEMrush's related feature takes this task further by providing an estimate of the number of links you will have to build to rank for the targeted phrase. measured from 0-1. And it’s expressed on a scale from 0 to 100. 9. Long-tail keywords are longer and more specific than common one-word terms—these are called “seed keywords. If you’re looking for more in-depth information, a more comprehensive tool like Semrush’s Keyword Magic Tool is your best bet. [Score: 1-0 in favor of Semrush] EXCLUSIVE OFFER. The keyword difficulty is measured between 0 to 100 score. The new system is more accurate for. The report will show all of the related search queries that include “who, what, where, when, why, how, is, can,” and other ways of forming. While SE Ranking provides some useful features, Semrush offers more comprehensive data and analysis options. Final Verdict. 1. My entire niche site business is built on finding low competition keywords with some search volume within my niches. Keyword difficulty calculation is based on a variety of factors such as the median number of referring domains pointing to the URLs that are ranking, the median ratio of dofollow/nofollow links. It does the job so easily. ” The resulting report presents a list of. Keyword Difficulty (a. 1. Most keyword research tools will show you an estimate of how competitive a keyword is to rank for (largely based on the competition of the first page of Google). All leading search-engine-optimization platforms offer a competition metric — a method of filtering keyword lists according to the difficulty of ranking on page 1 of Google. Unique Features of Semrush. ”)Semrush boasts plenty of features that help you find the right keywords. com will include queries. Please note: A page can’t just rank for only one keyword but it ranks for so many other relevant keywords and I also get all this traffic not just from a. Or rather, it takes a slightly different approach to keyword difficulty. We recommend using the Semrush Pro plan for the overall site growth. Open the document, and sort your keywords by “Position. Is Semrush keyword difficulty accurate . SEMrush Pro – 500 keywords; SEMrush Guru – 1500 keywords; SEMrush Business – 5 000 keywords. Step 3: Prioritize your keywords. ) The button will automatically create a copy of the template in your Google Drive. In terms of a metric, David Toby from Pathfinder Alliance defines it simply by stating “Keyword difficulty is an essential SEO metric. Here’s how to do keyword mapping in three steps: 1. Semrush tries to make its keyword difficulty score. You can select keywords individually by clicking on a separate checkbox or in bulk. As soon as you hit the big blue button, our smart tool will start processing, and show you the results without any delay. In 2021, Semrush relaunched its keyword difficulty metric based on a formula that takes into account all important parameters, ensure the contextual balance, and finally provide. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. 91 to $3. By exporting the list and running the terms through Google’s Keyword Planner, you will get another good list of terms. It is an essential feature for. AnswerThePublic. Write Keyword-Rich Title Tags. You’ll also see a column titled KD% in any Semrush report that has keywords. With Semrush, you can easily take care of your online marketing yourself. Open our keyword mapping template and click “ Make a copy . A standout feature is the Keyword Magic tool—enter your target keyword and get a comprehensive view of metrics like user intent, keyword difficulty, and more. Semrush’s Keyword Magic Tool can help. Access the biggest keyword research tool on the market and get in-depth insights into the difficulty, intent, and search volume of your target keywords. Just select “Create list” under “Add keywords manually” from the main page. Keyword Difficulty is a conceptualization for Search Engine Optimization to show the ranking difficulty of a keyword. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Here’s how it works: Identify new keywords Compare their estimated search volumes; Learn how much they’d cost to. You can also: Search for keywords on various search engines like Amazon, Yahoo, Google, Baidu, Seznam, Yandex, Naver, Daum, Bing, and YouTube. Even if that keyword gets a ton of searches each month. The following steps are important for this research: Find your organic competitors. The SEMrush difficulty score is based on factors like authority of domains present on the first page. The tool will then generate a difficulty score for that keyword, ranging from 1 to 100. Quickly find any keyword’s search volume, cost-per-click, competitive density, keyword difficulty, top ranking pages, and more - Keyword Overview; Calculate the difficulty of competing in organic search for a specific target keyword or group of keywords - Keyword Overview (Bulk Analysis) Keyword Difficulty. Discover the most visited websites. Click “ + Enter domain to find content on . In this case, CPC for the top keywords ranges from $0. SEMrush Keyword Difficulty. Here are the key differences between Semrush and Moz. You can also see the. Keyword difficulty is a good metric to determine what keywords to use as it reflects the chances you have of ranking for that keyword yourself. The SEMrush Keyword Difficulty Score is a score on a scale of 1-100 that estimates how difficult it can be to rank for that keyword. What Is Keyword Difficulty? Keyword Difficulty is a Semrush metric that analyzes how much effort it would take to rank for a specific keyword. SEMrush Keyword Difficulty. The fact that it boasts the world’s largest index of live backlinks—over 14. Step #1: Install The MozBar. Semrush also has an enormous keyword database for Google, which gives you all of the ideas that you need for writing tons of articles. Check out what the platform offers at. 0-39% Easy to rank. The higher it is, the harder it would be to outrank your competitors in organic search results. Reference the list below. Select the ‘right’ keywords. Keyword Difficulty (a. The Keyword Difficulty index (from 1 to 100%) indicates how tough it is to rank for your target keywords. The Semrush keyword gap works in 3 easy steps – enter up to four competitors’ domains, choose the keyword to research (paid, organic, or PLA), and run the report to. Semrush will use Click Stream Data and organic position distribution to break down keywords based on organic traffic share. KDS Above 70% - High Difficulty Keywords. The higher the percentage, the harder it is to rank higher for your target keywords. In this case, the Keyword Difficulty percentage is 86%, meaning it’s difficult to outrank the top-ranking pages for these keywords. Semrush Keyword Difficulty Index. 1. You can filter or sort these. Keyword Research with Semrush — it’s easy. As I mentioned already, Ahrefs aren't trying to compete here. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. Its purpose is to help make finding easy-to-rank-for keywords more efficient. And check all the boxes at the top. SEMrush is among the most powerful SEO suites that you can use to analyze a market, analyze an audience, choose to position, and develop a content marketing strategy to grow your business. Now that you have understood how to calculate KD, you can learn how to interpret and utilize it. So, SEMrush is a more universal toolset compared to Ahrefs. Below, we can see that “seo” is rated as 88%. The keyword difficulty score is a percentage between one and a hundred. And select the project you just created. Related keywords: Terms and phrases that relate to the topic. Generate the most effective keyword ideas for optimization in Keyword Magic Tool. Note: Semrush have been investing in their keyword difficulty algorithm. Let’s see how to use this software to elevate your page rankings. SEMrush has deeper on-site optimization suggestions compared to Majestic. Semrush will give you several vital statistics regarding the keywords, including the monthly search volume, cost per click and even. Then. It is paid for but gives you more access than what you could have paid for. Save all of your research in one place in. For example, within your business, you might use the term “cyber crimes” to refer to phishing attacks, ransomware, and more while your. SEMrush utilizes a research-based approach for finding the optimal keywords. With SEMrush API, you can automatically pull data from the Keyword Difficulty tool!If the keyword is too competitive for you to have a chance to rank for, it’s probably not worth targeting. Then, use keyword research tools to expand on your seed keyword list and pull metrics, such as search volume and keyword difficulty. Semrush suggests selecting keywords with difficulty below “14” as they are the easiest to rank for. 1. Then, locate the keyword difficulty widget. Here is a link to their article about their score. On KWFinder, it’s 46, and on SpyFu – it’s 36. Find top SEO keywords with Semrush Keyword Research tools. as one, two, three! Validate topics by the most important metrics in Keyword Overview. It has the largest keyword database on the market—over 24 billion keywords across 142 international databases. SEMrush is another all-in-one SEO and marketing analytics tool you can use for keyword research purposes. Overview reports. Among other metrics. Keyword Difficulty Score. Lacks keyword list management. Organic landing pages report. Read more about that, and how to use keyword difficulty here. It calculates the financial value of each word. Aoife McIlraith May 25, 2021. This tool allows you to visualize the landing pages of competitor websites for each keyword. Semrush vs Spyfu vs Moz vs Serpstat – FAQs. 2. The difficulty index is a percentage (1-100%). For the backlink index, perhaps Ahrefs is ahead. g. Step 2. Read some of our blog posts about workflows and tips to help you get started. Trending data shows that the drift for this keyword is on the rise, which is a good indication of the current popularity of the keyword. Additionally, Keyword Gap Analysis is a great feature provided by Semrush to figure out, for what. How to Find & Use Secondary Keywords to Boost Your SEO Traffic Learn to identify. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. as one, two, three! Validate topics by the most important metrics in Keyword Overview. Put all of your cyber security keyword research together and analyze the entire online space. Price: 1 API units per line. So decided to blindly follow SEMrush's keyword difficulty advice for a batch of keywords on my new test blog. To narrow your search to show only easy-to-rank keywords, click on the “KD” drop-down and select “Easy. We are not getting into details of the tool at. SEMRUSH 74Ahrefs 67KWFinder 46SpyFu 36 Big. It estimates the difficulty to rank on page one of Google for each keyword from zero (easy) to 100 (very difficult). 95/mo which is used by over 10 million people worldwide. Perform keyword research (step two explains how) For a data-led approach to blog post ideation, try Semrush’s Topic Research tool. Semrush splits its keyword difficulty percentages into several categories, which include: 0-14% = Very easy;. This will provide you with a list of results that users are currently searching for and are appearing in Google suggest. A key factor in choosing a. More Free SEO ToolsSemrush Keyword Difficulty: Now More Accurate Than Any Other Tool In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. Keyword difficulty is an SEO metric used to assess how challenging it is to rank for a specific keyword on search engines like Google. Semrush’s Keyword Magic Tool is a powerful tool that helps you find valuable keywords you can use to improve your SEO. For example, say you only rank for 20 keywords, and you get all your organic traffic from these keywords. Semrush’s keyword magic tool is arguably the best in the industry, reporting KPIs like keyword difficulty, intent, and SERP features. Keyword difficulty (KD) is a Semrush metric that helps you estimate how hard it is to rank for a keyword in the top 10 organic search results. The keyword gap tool allows you to enter up to four competitors and. The Keyword Difficulty index (from 1 to 100%) indicates how tough it is to rank for your target keywords. anchor texts, and backlink types. Semrush probably has the best keyword index. Semrush makes it easy. Keyword difficulty calculation is based on a variety of factors such as the median number of referring domains pointing to the URLs that are ranking, the median ratio of dofollow/nofollow links. Currently you can add up to 1,000 keywords to the Keyword Analyzer. KDS Above 70% - High Difficulty Keywords. You can also use filters to narrow down the keyword list based on different criteria like average monthly search volume, Keyword Difficulty (a measure of how difficult it is to rank in the top 10 for a given keyword), and more. . Further reading: Study: How Long Does It Take to Rank Higher on Google. You can click on a keyword to find who has the featured snippet for it. measured from 0-100%; Competitive Density for PPC . ”. It is displayed as a value from 1 (low competition. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. I don't need to dive too deep here to say that Semrush are superior when it comes to PPC data. ” 1,600 people search for this keyword every month. The list of primary keywords you. phrase_kdi: provides keyword difficulty, an index that helps to estimate how difficult it would be to seize competitors’ positions in organic search within Google’s top 100 with an. A range of downloadable guides in PDF format that can help you broaden your knowledge and improve your skills. Then, one day, a competitor starts to outrank you for these keywords. To give your site the best chance of ranking on Google’s first page. In this case, CPC for the top keywords ranges from $0. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. Google Keyword Planner is a free keyword research tool. It takes into account various factors such as. Where is Keyword Difficulty in Semrush? To find the keyword difficulty of any keyword, go to Keyword Overview and enter the keyword into the search bar. ) Then, copy the keywords you rank for on the second search engine results page (SERP)—the ranking position will be between 11 and 20. These tools will also help you uncover what your competitors are doing so you can get ahead. Semrush keyword research tools are also very powerful. Please note: Traffic Analytics API is not included in the standard API package. Then, locate the keyword difficulty widget. com for this example: You’ll first see a dashboard showing previews of key info, such as number of keywords, site traffic, keywords organized by search intent. By contrast, the Ahrefs keyword index tool only has access to 7. Which makes it solid for competitor analysis. 2. Please note: Traffic Analytics API is not included in the standard API package. Find the right target keywords. Look at all of the combined keywords among your top competitors. as one, two, three! Validate topics by the most important metrics in Keyword Overview. The keyword research feature is just a tip of an iceberg. In the basic plan of Semrush, you can add up to 5 projects and track up to 500 keywords for ranking, whereas Moz’s basic plan allows you to add only three projects and track 300 keywords. Therefore, volume can change when you change a regional or a local.